Henrik Sabban in the Onlineshop-Geflüster podcast – What makes an online shop ready for sale?
Exits, investments and how an online shop becomes interesting for buyers

When does an online shop really become attractive for investors? Which factors determine the company value? And how do you strategically prepare a successful exit?
These questions are at the heart of the current episode of the Onlineshop-Geflüster podcast, in which Henrik Sabban, Vice President at Good Brands AG, talks to Berend Heins about the most important success factors for e-commerce founders.
What is covered in this episode?
✔ Which factors make an online shop ready for sale?
✔ How can the company value be increased strategically at an early stage?
✔ What distinguishes a strong e-commerce business from one that remains uninteresting for investors?
✔ By which criteria does Good Brands select startups for its portfolio, and what does the collaboration look like after the investment?
✔ Which strategies lead to a successful exit?
Why is this topic so relevant?
Many founders start with a strong product idea and a working business model – but the long-term perspective is often missing. Which course has to be set early on in order not only to run a company successfully but also to make it attractive for investors?
Henrik gives valuable insights from the investor’s point of view and shares experience from working with our portfolio companies. From scalable business models through to the decisive factors for a successful exit – this episode delivers hands-on learnings for everyone who wants to build their e-commerce business sustainably and let it grow.
👉 Listen now: https://open.spotify.com/episode/1mc6FPOZv4ErS7dPQVX0kH