Good Brands AG and Start Now invest in nordesign

We are pleased to announce our latest investment: nordesign, the love brand for sustainable and functional household products! Together with Start Now by Judith Williams, we are supporting the founding team Tessa and Ferdinand Schulz in driving their vision further forward: turning everyday products into real favorite pieces.

What makes nordesign special?
nordesign sets itself apart from the competition with a unique approach:

• Aesthetics meets sustainability: Everyday household products are rethought – sustainable, functional and stylish at the same time.
• A clear positioning: nordesign combines design and environmental awareness in a value proposition that is unique in today’s world.

With products that can already be found on the shelves of dm, Müller, Budni and many other retailers, the startup is now focusing entirely on scaling in the e-commerce sector.

The founders and siblings Tessa and Ferdinand Schulz share not only common values but also a clear vision. Their strengths and individual expertise complement each other perfectly and form the basis for an innovative corporate strategy that keeps nordesign on course for success.

nordesign hits the spirit of the times and inspires with an innovative approach that combines design, sustainability and functionality. For us as Good Brands AG it is a pleasure to invest in this promising startup together with Judith Williams and Start Now.

We look forward to accompanying nordesign on its further journey and to strengthening its position as a sustainable design brand in retail and e-commerce.

You can find out more about nordesign here: https://nordesign-store.com/