We invest in pre-seed and seed phase D2C startups.

from Germany, Austria, and Switzerland

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  • 2016 Founded
  • D2C Fokus
  • 250,000€ Max. investment per startup
  • 22 Ventures under management
  • Pre-seed and seed Investments
  • DACH Geographic focus

Our approach

“Building great companies”

– our shared goal

Why should you work with us and why have other startups already chosen us?

Building a brand sustainably and successfully is what we strive for at Good Brands. We don’t just want to be seen as venture capitalists, but as strategic partners on equal footing. The Good Brands team has extensive expertise in branding & brand building, logistics and production processes, as well as marketing and social media. We can support you in building your sales activities, developing new strategies, or advising on HR issues. Through our network, we can connect you with many important decision-makers in your industry. Not least through our strategic partnership with Start Now Consulting GmbH (a portfolio company of Judith Williams – more on that here), we have been able to expand our network in offline retail.

But what sets the collaboration with us apart?

We cultivate a partnership approach, because ultimately we share the same goal as you: to build a strong brand together! That’s why regular communication with you is just as important to us as regular startup days, where you can network with other founders in our portfolio. Through our broad and diversified portfolio, we can optimize synergies and exchange valuable tips and tricks with each other.

Good Brands – What we stand for

  • Support

    on every level. Through mutual exchange, we find out what you need and how we can provide value for you.

  • Passion

    like our founders, we also have a passion for innovation and product optimization. Our goal is to support you at all times – with the same enthusiasm as you. In most cases, we know what it takes to be successful.

  • Operations

    we support and advise you in building all operations. We help with building the sales and marketing organization, offer support in finance and reporting, optimize sales processes, create sales materials, and build a successful team.

  • Networking

    between the respective startups and their founders as well as within the respective industry. We offer our startups access to our constantly growing network.

  • Performance Focus

    growth is no accident – it's craft! We dive deep into performance marketing with you – ROAS, CAC, conversion, creatives – and turn every dial together until the numbers add up.

  • Legal Expertise

    with our extensive expertise in corporate law, we ensure uncomplicated and fast contract creation.

Strategic partnership with Start Now Consulting GmbH

“Great things in business are never done by one person; they’re done by a team of people.”

– Steve Jobs

Strategic partnership between Good Brands AG and Start Now Consulting GmbH

Since the end of 2021, Good Brands AG has been working in a strategic partnership with Start Now Consulting GmbH to manage the portfolio of Judith Williams. We, Good Brands AG, will now provide our support in managing the investments of Start Now Consulting GmbH.

Start Now Consulting GmbH manages the investments pledged by TV juror Judith Williams from the well-known VOX show “Die Höhle der Löwen”.

“We are very pleased with the strategic partnership between our two investment companies. There are many overlapping topics, but also specific expertise with each individual cooperation partner, so we will complement each other very well,” says Marc Langner, CEO of Good Brands AG.

“We can only underline this very clearly,” adds Hannes Kohl, former Managing Director of Start Now GmbH. “In the context of the joint investment BitterLiebe, we have already worked very closely together and the EXIT completed in December 2020 was excellently initiated, accompanied, and implemented by Good Brands AG. We now want to expand the trustful cooperation that has emerged from this.”

Team

“Many years of experience
and an open mindset”

that’s what makes us as a team

We are the Good Brands AG

Together, we make the success of our startups our mission.
To learn more about our team members, simply click on the profiles.