Good Brands at NewCom 2026
Show presence, have conversations, get to know new brands
Good Brands was represented at NewCom for the first time, and our CEO Henrik Sabban took the stage alongside Jan-Lütje Thoden from Start To Finish.
Why We Were at NewCom
As an actively involved investor in D2C brands across the DACH region, we want to be where the industry comes together. NewCom brings together founders, operators, and investors. For us, this is an opportunity to engage with partners, get to know new brands and their founders, and raise the profile of Good Brands.
NewCom brings together, in an intimate setting, the e-commerce entrepreneurs we want to connect with, as well as the partners with whom we collaborate on our portfolio companies.
The fact that NewCom was able to take place this year is thanks to Johannes Mansbart and his team. They took over the event and, in just six weeks, put together a program that will continue to bring the e-commerce scene in the DACH region together in 2026 as well. We think that’s impressive, because there are too few forums where people openly discuss what works in practice and what doesn’t.
On stage: “Hiring for Scale”
We’ve already collaborated successfully with Start To Finish several times as part of our portfolio. At NewCom, we discussed together what roles a D2C brand needs at each stage of growth, from 0 to 100 million euros in revenue. Our approach: Build a team that’s operationally strong and lean right from the start. The entire talk is available on YouTube for you to watch later.