Good Brands AG welcomes NUTRIQ to its portfolio

Good Brands AG is delighted to announce that it has expanded its portfolio with the NUTRIQ brand of dailyme GmbH.

As part of a close collaboration with Judith Williams and Channel F, an innovative company builder for influencers, a strategic investment in this emerging food supplements brand was realized at the beginning of 2024.

With its NUTRIQ brand, dailyme GmbH focuses on a mixture of innovation, enjoyment and science. Highly dosed and sensibly combined food supplements in the form of gummies.

Behind this are founder Luca Weinrauch, Dr. med. Anne-Marie Müller, who ensures the high quality of the products with her medical expertise, and Paola Maria, who gives NUTRIQ a voice through her presence and reach.

Good Brands’ encounter with Channel F, a company builder for influencers, marked a turning point for NUTRIQ. After a promising soft launch on Amazon in the summer of 2023, numerous discussions and strategic coordination led to a strong synergy between NUTRIQ and the investor experience of Good Brands and Judith Williams. Good Brands AG recognized the opportunity and has held a 14.5% stake in the young startup since the beginning of 2024.

The combination of unique product design, targeted marketing and medical expertise makes NUTRIQ more than just a food supplement. It is a brand dedicated to the well-being and enjoyment of life of its customers. The portfolio of delicious and nutritious gummies forms the perfect bridge between health and indulgence.

The investment of Good Brands AG and Judith Williams in NUTRIQ underscores our commitment to breaking new ground together with visionary founders and creating products that make a lasting impression. NUTRIQ thus exemplifies the values that we as an investor place great importance on: Quality, customer centricity and a strong entrepreneurial spirit.