Good Brands AG: Strategic partnership Good Brands AG / Start Now Consulting GmbH

Good Brands AG and Start Now Consulting GmbH agreed a strategic partnership today. Good Brands AG will now provide support in managing the investments of Start Now GmbH. The parties signed a corresponding agreement to this effect today. In addition to a fixed monthly remuneration, the agreement also contains success-based remuneration for Good Brands AG in the event of a disposal of a stake held by Start Now Consulting GmbH, which is to be measured against the effort and the exit proceeds of Start Now Consulting GmbH.

“We are very pleased with the strategic partnership between our two investment companies. There are many overlapping topics, but also specific expertise with each individual cooperation partner, so we will complement each other very well,” says Marc Langner, member of the management board of Good Brands AG. “We can only underline this very clearly,” adds Hannes Kohl, Managing Director of Start Now GmbH, “in the context of the joint investment BitterLiebe we have already worked very closely together and the EXIT completed in December 2020 was excellently initiated, accompanied and implemented by Good Brands AG. We now want to expand the trustful cooperation that has emerged from this.”

Good Brands AG and Start Now Consulting GmbH are investment companies with a focus on financing and providing strategic support to start-ups in direct-to-consumer business areas.