VON JUNGFELD

In 2013, Matthias and Marc met the founders Maria and Lucas at a start-up event. The founding team won Marc and Matthias over straight away. In the weeks that followed, a lively exchange developed between the four of them. Several meetings and sleepless nights later, the idea was born: to produce men's socks in exclusive quality, in a wide range of colors, in a sustainable way.

Matthias and Marc acquired a stake of around 29% in the young fashion label VON JUNGFELD. Today, almost 10 years later, Good Brands AG is still a reliable partner and investor of the brand. Together we have positioned the brand both online and in offline retail, and it is available at more than 500 offline points of sale.

In recent years the brand has been expanded further and the product range has grown. Today, besides the socks for women and men, T-shirts and boxer shorts made of organic cotton (with Ökotex 100 standard and GOTS certifications, by the way) are available as well.

In mid-2023, VON JUNGFELD gained an experienced managing director in Alexander Lindemann. His extensive expertise, gained as Head of Marketing at Liebeskind and Seidensticker, brings new momentum to the team. Together, the goal is to write the next chapters of the success story and to strengthen the brand.

At the beginning of 2024, VON JUNGFELD underwent a marked transformation. Under the leadership of Alexander Lindemann, the brand went through a comprehensive relaunch. In February 2024 the new look was officially presented: a fresh logo, a new visual language and a revised aesthetic mark the beginning of an exciting new chapter in the history of VON JUNGFELD. This realignment symbolizes not only the evolution of the brand, but also its continuing commitment to style, sustainability and quality.